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▪ Understand and articulate customer problems and pain points
▪ Define new product features that improve your bottom line ▪ Align development resources with market opportunities and corporate goals ▪ Help you articulate product value to your customers ▪ Reduce development and supports costs by phasing out older products ▪ Facilitate the transition from an engineering to standard products company ▪ Look at ways to provide added-value to customers ▪ Refine the boundaries between your core business & related service offerings ▪ Evaluate the best way to deliver a product or service to market |
▪ Market and Product Requirements Documents
▪ Prioritized Feature Sets ▪ Product Roadmaps and Vision ▪ Market Research & Analysis ▪ Beta Program Management ▪ Feature, Schedule, Cost Tradeoff Reports ▪ Product Positioning and Messaging ▪ Features and Benefits Statements ▪ Unique Selling Propositions ▪ User Stories ▪ Mockups, Wireframe, UI/UX Prototypes ▪ Sales Tools and Training Materials ▪ Go To Market Strategy ▪ Product Demonstrations |